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Tech May 2007 - "Technology: Measuring your Website’s Success"

Tech May 2007 - "Technology: Measuring your Website’s Success"

Excerpt

Technology: Measuring your Website’s Success

We’ve come a long way since the days when tallying “hits” was the way to determine how well a website was performing. Today more than 70 companies offer analytical tools that assess customer data generated by a website. Their analytics software can provide business owners with information based on various performance criteria – information on how your site ranks among leading search engines; what visitors do once they reach your site or how many “clicks” represent real visitors and how many are bogus data used to bolster search engine statistics. There is no shortage of analytical tools out there. The challenge is figuring out which are useful and might be worth their monthly fees.

 

 

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