Smart phone users have become comfortable with using programs such as iWant and Yelp to find nearby restaurants, gas stations and almost everything else. Now, savvy small businesses are using geolocation technology to market directly to potential and existing customers. Geolocation services represent an inexpensive valuable marketing tool, especially for small businesses that rely on customer traffic – businesses like restaurants and retailers and services like spas and hair salons. Twitter, Yelp, Facebook and Google are beginning to get in on the act, and established independents such as Foursquare, Where, Gowalla, Scvngr and Whrrl,are serving a growing number of smart phone users. 

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